Practical Application of Balanced Scorecard
The Balanced Scorecard was first presented by Robert Kaplan and David Norton from Harvard Business School in an article “The Balanced Scorecard – Measures that Drive Performance”, Harvard Business Review, January/February 1992. It is claimed that the scorecard with four perspectives- financial, customers, internal business processes, and innovation, learning and growth provides an excellent balanced solution for facing these challenges. The concept of the balanced scorecard enables organizations to achieve an integrated and aligned balanced focus between these four perspectives, which collectively underpin the achievement of the organization’s vision. (Meena. C, 2009). High-quality services, intellectual capital, skilled employees, prompt and reliable services, responsiveness efficient and adaptable business processes are all intangible assets which are important but their presence or absence does not show up on a balance sheet and does not alert employees, customers, shareholders an...